Say what you will about government inefficiency... but the FTC's Negative Option Rule ANPRM was just published in the Federal Register, just a mere two days after the FTC announced it would be published. Pretty impressive!
Comments are due April 13, 2026. Here's your second bite at the apple* to comment on and impact federal rules on negative option marketing practices.
*Fun fact re the idiom "second bite of the apple": According to the Google, "While sometimes associated with the biblical forbidden fruit (temptation/risk), the phrase is a variation of "a second bite at the cherry," which originated from a 19th-century legal context about wasting resources on repeated attempts. In business, this strategy is used to maximize capital gains by allowing owners to participate in the future growth of their company after an initial sale." IYKYK

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