Cobalt attorneys have decades of experience advising clients on developing and conducting consumer promotions, from ideation, to rules drafting, registration and bonding, winner selection and prize fulfillment. Examples of promotions work in our wheelhouse include:
- Understanding the legal and practical differences between sweepstakes and contests
- Establishing bona fide skill contests
- Registering campaigns when and where appropriate
- Developing commercial co-venturer and cause marketing campaigns
- BOGO (“Buy one, get one!) offers
- Premium offers and fulfillment
- Rebates and coupons
- “Surprise and delight” campaigns
- Developing and conducting customer loyalty programs