Tsan Abrahamson's practice focuses on strategic counseling in the areas of social media, sweepstakes, intellectual property, advertising, trademark clearance, trademark and copyright prosecution, licensing, and other business transactions.
Tsan has an extensive practice in the area of marketing promotions, including social media promotions, such as on Facebook and Twitter, gift card and gift certificate marketing, print and online sweepstakes, contests, give-aways, warranties, rebates, and coupon promotions. She also advises on corresponding privacy issues related thereto.
Tsan's advertising practice includes working with regulatory agencies to comply with federal guidelines, including new FTC guidelines regarding affiliate marketing, CAN-SPAM. and the Deceptive Mail Prevention and Enforcement Act. She also advises on ad campaigns, including script review, storyboard clearance, and network media placement.
Tsan also has special expertise in children's marketing issues, including promotions and claim substantiation, COPPA compliance, and advertising to children in print and television media.
In addition to her advertising and promotions work, Tsan has successfully prosecuted thousands of trademarks with the U.S. Patent and Trademark Office and internationally, including difficult sound and sensory marks and design marks. She has registered hundreds of copyrights at the U.S. Copyright Office and overseas.
Prior to Cobalt LLP, Tsan was worldwide intellectual property and licensing counsel for LeapFrog Enterprises, Inc., She also practiced for 7 years with the San Francisco firm of Cooley Godward Kronish (formerly Cooley Godward), where she represented video game makers, online auction houses, pharmaceutical companies, and numerous other large companies. Tsan also spent 8 years as a chef.
Tsan's professional affiliations include The American Law Institute, the International Trademark Association (INTA), The American Bar Association, the Promotions Marketing Association, the Mobile Marketing Association, The Fellows of the American Bar Foundation, the American Intellectual Property Law Association, the Dartmouth Lawyers' Association, and the Children's Advertising Review Unit. Locally, she is a member of the Bar Association of San Francisco, Alameda County Bar Association and the Berkeley-Albany Bar Association. She is on the board of trustees for the Developmental Studies Center.
Tsan has been an adjunct professor at USF Law School where she teaches upper division seminars. She also speaks publicly in the areas of children's marketing, advertising, trademarks, and internet matters.
Tsan completed her undergraduate work at Dartmouth College, and received both her JD and MBA from the UCLA School of Law and The Anderson Graduate School of Management, respectively. She is recognized by Strathmore's Who's Who for leadership and achievement in the law, and has been selected as a California Super Lawyer.
Tsan has also been a featured lecturer with ALI-ABA, AIPLA, the Promotions Marketing Association, and the American Bar Association. When she's not in the office, she's carving telemark turns and searching for good wine, not always in that order.
Email Tsan Abrahamson