Tsan Abrahamson

Tsan Abrahamson's practice focuses on strategic counseling in the areas of sweepstakes, intellectual property, advertising, trademark clearance, trademark and copyright prosecution, licensing, and other business transactions.

Tsan has an extensive practice in the area of marketing promotions, including gift card and gift certificate marketing, print and online sweepstakes, contests, give-aways, warranties, rebates, and coupon promotions.

Tsan's advertising practice includes working with regulatory agencies to comply with federal guidelines, including the CAN-SPAM Act and the Deceptive Mail Prevention and Enforcement Act. She also advises on ad campaigns, including script review, storyboard clearance, and network media placement. She has extensive experience in major network ad clearance. Tsan has special expertise in children's marketing issues, including promotions and claim substantiation, COPPA compliance, and advertising to children in print and television media.

In addition to her advertising and promotions work, Tsan has successfully prosecuted thousands of trademarks with the U.S. Patent and Trademark Office and internationally, including difficult sound and sensory marks and design marks. She has registered hundreds of copyrights at the U.S. Copyright Office and overseas. Tsan counsels clients in anti-counterfeit business practices, including recording trademarks with U.S. Customs, developing special product lines to avoid entry of grey market goods into the U.S., and working with clients to develop electronic tagging protocols to monitor shipments of merchandise.

Prior to becoming a founding member of Cobalt LLP (formerly Abrahamson Group), Tsan was worldwide intellectual property and licensing counsel for LeapFrog Enterprises, Inc., the third largest toy company in the United States. She also practiced for a number of years with the San Francisco firm of Cooley Godward LLP where she represented video game makers, online auction houses, pharmaceutical companies, and numerous other large companies. Tsan also spent 8 years as a chef.

Tsan's professional affiliations include The American Law Institute, the International Trademark Association (INTA), The American Bar Association, the Promotions Marketing Association, the Mobile Marketing Association, The Fellows of the American Bar Foundation, the American Intellectual Property Law Association, the Dartmouth Lawyers' Association, and the Children's Advertising Review Unit. Locally, she is a member of the Bar Association of San Francisco, Alameda County Bar Association and the Berkeley-Albany Bar Association. She is on the board of trustees for the Developmental Studies Center.

Tsan is an adjunct professor at USF Law School where she teaches upper division seminars. She also speaks publicly in the areas of children's marketing, advertising, trademarks, and internet matters.

Tsan completed her undergraduate work at Dartmouth College, and received both her JD and MBA from the UCLA School of Law and The Anderson Graduate School of Management, respectively. She is recognized by Strathmore's Who's Who for leadership and achievement in the law, and has been a featured lecturer at the International Trademark Association, ALI-ABA, SFIPLA, the All Ohio Annual Intellectual Property Institute, and the American Bar Association. When she's not in the office, she's carving telemark turns on her fat boys, and searching for good wine. She does drink Merlot.

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